‘Brewing a Boycott’: Another Era

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This week saw publication of my review of a new book on the long boycott of Coors Brewing by various activist groups, initiated by organized labor. It’s written by a young leftist academic who acknowledges she grew aware of this history only after a graduate-school instructor flagged a struggle that baby boomers of his ilk knew well. Today’s unawareness reflects how well the beer maker (now Molson Coors) was able to get past the barricades, which formally came down in 1987.

Allyson P. Brantley does a scholarly job of documenting the resistance (in current parlance) to Coors, which spread from union halls to Chicano outfits to gay-rights partisans, and from there to much of the Left. But her overall narrative, of how the front-line fighters were overwhelmed by the deals that still-mighty Coors cut with established interests attached to the cause, is also instructive. The question that lingers is whether those social-justice warriors of the analog era, who never lost their animus for Coors, would have been able to sustain their campaign in these digital days of social media.

Here’s a link to the review: https://www.discoursemagazine.com/economics/2021/06/22/the-lefts-long-march-against-coors/

Published by timwferguson

Longtime writer-editor, focusing on topics of business and policy, global and local.

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